The briefing
X Sportsworld is the coolest sport store you could imagine. With a collection of skateboards, longboards, street clothing, cameras and accessories, X Sportsworld offers a wide variety of urban sports articles. At the Motor Exhibition In Utrecht, our focus was to sell helmet cameras for bikers.
The concept
We developed a pop-up container with a rough-finish wooden back wall to display the line of products. The black and orange branding and logos made the look & feel extremely powerful and aggressive. It did the trick. The main target was sales, no activation. Downstairs in the shop, we created space for a motorbike for an ultimate experience. On the rooftop patio, salesmen and clients had the opportunity to close the deal.
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