Create a brand activation campaign for the wireless EU Boombox. That was the initial question of the international Logitech organization. Logitech is a global leader in the development of high-end personal technology products that create an improved digital experience.
A small team of technicians and creatives worked to create a cool brand activation including a complete dance container. In this trendy mini-club music of the UE Boombox, smoke, lighting, stroboscopes and interior were all integrated into the concept. Partying people took photographs and movies of each other and shared them on social media.
An ultimate brand experience for young people in the middle of the target audience at several big festivals such as Paradigm in Groningen and Valtifest in Amsterdam.
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