The briefing
T-Mobile asked Crazy Containers to help develop a stand-out activation for the Sony Xperia during the Urban Sports Week in Amsterdam.
The concept
We placed a flashy event container with hydraulic doors, a rooftop patio and an awning in the middle of the Museumplein in Amsterdam. The bright and powerful branding and the sturdy look & feel that riffed off the Urban Sports Week energy level drew large numbers of young underground people notice the booth and drop in.
The result
“In a period of three days, the event team of T-Mobile was able to communicate live with their target audience. Nicole Vrolijk, Trade Marketing manager
Take a look at the Urban Sport Week movie and experience instant summer!
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