The briefing
The community of Noordoostpolder presented itself at the Logistica trade fair, with the themes of storage and warehousing. The goal? Contacting leading companies in the Netherlands that need large storehouses or studios. Municipal regulations in the Noordoostpolder allow building up to 35 meters high. That makes it an interesting location for large companies that want a base near the Randstad with lower m2 costs.
The concept
Crazy Containers placed a bespoke container in the Jaarbeurs exhibition center in Utrecht. And, of course, we created altitude with a rooftop patio to overlook the event and into the future. The focus was on connecting. With the silver-grey platform and the iron stairs and banister, we emphasized the knowledge and experience of the Noordoostpolder in warehousing and construction.
The result
The Noordoostpolder really stood out among the run-of-the-mill stands at the show. A lot of business contacts visited the container and started the conversation. The first steps have been taken; now it is time to invite the business in the polder.
Carola Vos of the community of Noordoostpolder was highly satisfied with the concept and the support of Crazy Containers. And we loved working for her.
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