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Delta Lloyd


The briefing
Sponsor Delta Lloyd asked Crazy Containers to help design a concept for receiving guests and Olympic athletes at the "HISWA te Water" event in Amsterdam.

The concept 
An impressive, professional hospitality pavilion consisting of two containers side to side, with a patio and oversized umbrella and furniture with a maritime look. From the rooftop patio on the second floor, guests had a magnificent view of the water and the Delta Lloyd Optimist sailing games. Maximum brand exposure was created by means of the beach flags flying 9 meters high above the containers.

The result
Delta Lloyd welcomed thousands of people over a three-day period. Results exceeded expectations significantly: 23,620 visitors at the HISWA and a growth of 17.7% over the previous year.

"Crazy Containers showed they can really think and operate out of the box. Not only did they deliver an outstanding product, but they cooperated in the brand activation, communication and branding, and all logistics. It was a very successful event and we have already booked the containers for 2017.”  Fred van Dijk, event manager. 

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